Imagine having the power to predict where the mortgage market is heading and make data-driven decisions with just a few clicks. That’s exactly what iEmergent is offering lenders with its latest innovation: a suite of market intelligence dashboards that put HMDA benchmarking, market analysis, and broker insights right at their fingertips. But here’s where it gets even more exciting: these tools aren’t just for data scientists—they’re designed to be intuitive, accessible, and actionable for anyone in the lending industry.
Based in Des Moines, Iowa, iEmergent, a leading forecasting and advisory firm for the financial services, mortgage, and real estate sectors, has unveiled three cutting-edge dashboards as part of its Mortgage MarketSmart platform. These dashboards are also available as standalone tools, giving banks, credit unions, and independent lenders the flexibility to choose what works best for their needs.
What’s in the Dashboard Suite?
HMDA Analysis Dashboard: Think of this as your competitive benchmarking powerhouse. It lets lenders dive into the latest Home Mortgage Disclosure Act (HMDA) data to compare their performance against peers, identify potential partners, and analyze application, origination, and denial patterns. With side-by-side comparisons and customizable filters, it’s like having a magnifying glass for your market position.
Market Analysis Dashboard: This tool is a game-changer for spotting emerging opportunities. By combining iEmergent’s precise loan origination forecasts with historical data, it reveals trends down to the county level. Add in real estate listings and Census demographics, and lenders can pinpoint growth areas with surgical precision.
Broker Profile Dashboard: Designed to streamline wholesale and correspondent channel partnerships, this dashboard sheds light on mortgage brokers’ production, connections, and performance. It’s the missing piece in iEmergent’s broader Profile dashboards, introduced earlier this year, and it’s already proving to be a recruiter’s best friend.
And this is the part most people miss: These dashboards aren’t just about data—they’re about storytelling. With interactive visualizations, user-friendly navigation, and built-in sharing options, they transform complex market data into actionable insights. Whether you’re a beginner exploring top-level trends or a seasoned analyst diving into granular details, these tools are built to adapt to your needs.
But here’s the controversial part: Is the mortgage industry drowning in data but starving for insight? iEmergent’s CEO, Laird Nossuli, thinks so. “With every dashboard we launch, we’re turning raw information into a living, visual story about how lending markets evolve,” he says. COO Bernard Nossuli adds, “Lenders need intelligence they can trust and apply immediately. These dashboards make complex data accessible without requiring technical expertise.”
Here’s a thought-provoking question for you: As the mortgage industry becomes increasingly data-driven, are we risking over-reliance on tools like these, or are they the key to unlocking untapped potential? Let us know in the comments—we’d love to hear your take!
Ready to see these dashboards in action? Request a demo of iEmergent’s full suite by visiting https://www.iemergent.com/request-demo.
About iEmergent:
Founded in 2000, iEmergent has been a trusted provider of mortgage lending forecasts and analytics for over two decades. Their flagship product, Mortgage MarketSmart, helps lenders visualize and quantify market changes. Learn more at https://www.iemergent.com/.
Tags: @iEmergent #lending #mortgage #mortgagelending #businessintelligence
Media Kit: https://www.iemergent.com/docs/default-source/default-document-library/presskit_digitallinked.pdf
This press release was issued by iEmergent via Send2Press® Newswire. While the information is believed to be accurate, it is not guaranteed. Story ID: S2P130213 APDF15TBLLI. View the original version at https://www.send2press.com/wire/iemergent-puts-hmda-benchmarking-market-analysis-and-broker-insights-at-lenders-fingertips-with-newest-set-of-market-intelligence-dashboards/.
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